About Our Founder & Formulator

Who is behind

The Simple Beauty Babe?

Hello Beautiful! My name is Schelle, and I am an organic skincare formulator, using organic and wildcrafted ingredients that are naturally derived, sustainable and renewably sourced.

My passion is wellness,

and helping women

have their best skin!

Why Should You Trust Me

with Your Skincare Needs?

I have an extensive background and credentials, which includes skincare formulation, clinical aromatherapy, herbology, functional nutrition, laboratory sciences in chemistry and hematology, as well as the bulk of my career has been spent as a nurse spanning over 30 years. I have focused on holistic health and root cause wellness for 20+ years.

Everything has a root... and when you know where things begin, it makes living in wellness so much easier!

I’m also a mom of two beautiful adult daughters, and grandma to a vibrant little boy! Between running a business, family, and spending as much time with my grandson as I can, I don't have time for complicated skincare routines.

Why Do I Do This?

I do not agree with all of the toxic chemicals that are used in our skincare products. I've spent a few years researching, developing, and formulating skincare products that are not only simple, but I feel safe using on myself, and giving to my mother, daughters, sisters and others to use.

I formulate all of my skincare products using organic, wildcrafted, and naturally derived ingredients that are sustainably and renewably sourced, giving women a healthier, and simpler alternative to the harsh chemical-filled products available throughout most of the beauty industry.

I believe that it doesn't require extensive beauty routines to have healthy, beautiful skin. My goals are to help women see their own beauty inside and out, and not feel so overwhelmed with their daily regimen.

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